Yueju Home Furnishings’ first immersive experience store opened today in Xuhui District, Shanghai. Covering 200㎡, it restores 3 core home scenarios (entryway, living-dining area, bedroom walk-in closet) at 1:1 scale, allowing consumers to experience product usability intuitively.
The core design logic of the store is “real-scenario experience”:
- Entryway Scenario: Restores the entry space of an 89㎡ small apartment, paired with Yueju’s slim foyer table + floor-to-ceiling cabinet. Consumers can test the workflow of “placing keys, hanging coats, changing shoes,” and experience details like the foyer table’s drawer storage and hook usage.
- Living-Dining Scenario: Equipped with a multi-functional coffee table + light luxury dining set. Consumers can operate the coffee table’s height-adjustment function to switch between “sofa leisure” and “dining” scenarios, while testing the dining table’s scratch-resistant sintered stone and the dining chair’s upholstered back comfort.
- Bedroom Walk-in Closet Scenario: Features 2 models (“80㎡ small apartment” and “120㎡ improved apartment”). Consumers can test storage effects of different layouts based on their apartment type, and try functions like smart sensor lights and dehumidification modules.
The store also has professional home consultants to provide “apartment adaptation + style customization” plans. In-store customers receive a free Home Storage Guide and enjoy an exclusive “20% off new product sets” discount. Yueju’s channel director revealed that similar stores will open in Guangzhou and Shenzhen, improving consumer decision-making efficiency via “online 引流 + offline experience.”
